Director, Product Marketing | ex-Shopify | MBA | Pragmatic Institute Certified
I'm a product marketer based in Waterloo, Canada. 🇨🇦
For 13+ years, I've helped B2B tech companies turn product investments into measurable market momentum. I also hold an MBA from the Lazaridis School of Business and Economics.
I'm currently a Product Marketing Director at Arctic Wolf, helping advance their mission of ending cyber risk.
I build go-to-market strategies, scale execution through repeatable systems, and align cross-functional teams to convert product investments into measurable commercial outcomes—from launch through adoption and expansion.
I specialize in B2B tech marketing and have worked in SaaS (ecommerce, elearning, fintech), networking, and cyber security—with organizations at every stage, from high-growth startups to public enterprises.
My approach is equal parts strategic and operational. Combining a background in project management with full-stack marketing experience, I bridge product, sales, and marketing to execute high-impact GTM initiatives.
The best product marketers master the balance between customer empathy and commercial strategy—and a well-run PMM function (even a lean one) can have an outsized influence on revenue when built to scale.
Sandvine (acq.)
2013–2018
Axonify
2018–2019
Dejero
2019–2020
Shopify
2020–2024
Procurify
2024–2026
Arctic Wolf
2026–Present
Pragmatic Level Three Certified (PMC-III)
Pragmatic Institute
Master of Business Administration (MBA)
Wilfrid Laurier University
Post-Grad Certificate,
Project Management
Conestoga College
Bachelor of
Commerce
University of Guelph